I help B2B service business owners turn an existing sales team into a more disciplined growth organization—with hands-on coaching, clearer forecasts, and accountable execution.
A 25-minute introductory conversation. New England roots. Nationwide reach.
Prior employment experience and results at WM and CSC ServiceWorks.
For owners with an existing sales team, recurring customer relationships, and the ambition to grow with greater consistency and stronger margins.
Trash and recycling haulers, community laundry providers, and other service businesses looking to win new contracts, retain customers, and expand key accounts.
Equipment dealers and service providers ready to strengthen proposals, sharpen pricing, and turn one-time sales into lasting customer relationships.
Businesses with multiple branches or territories that need consistent coaching, clear accountability, and a shared sales process across every location.
Start with monthly advisor coaching, bring in hands-on leadership, or strengthen the manager you already have.
Focused monthly support to sharpen your pipeline, strengthen sales skills, and keep your priorities moving.
One monthly coaching session with pipeline review and sales training, plus one half-day strategy session every six months.
Explore Sales Advisor ↗Weekly sales leadership, practical coaching, pipeline discipline, and clearer reporting for the owner.
Explore fractional leadership ↗Focused coaching and operating support for the manager responsible for your team’s daily execution. Includes quarterly strategy sessions and CEO meetings as needed.
Explore coaching ↗Two days of sales training and strategy, with a go-to-market (GTM) strategy built around your customers, offering, and growth goals.
Explore the sales intensive ↗Margin expansion · RFP reviews · Pro formas · Account retention · Territories and incentives · Sales playbooks and practical AI · Sales hiring and team development
Fractional VP of Sales, Sales Leader Coaching, and Sales Advisor are ongoing monthly services, terminable with 30 days’ written notice. View scope, delivery hours, and full engagement details ↗
Listen to the owner and team. Review the sales process, establish a baseline, and identify the issues worth solving first.
Put practical pipeline reviews, coaching, scorecards, and forecast standards into the team’s week.
Review progress, adjust the approach, and develop the habits and manager capability that sustain execution.
Strong teams start with trust, clear expectations, and a leader who stays close to the work.
My career spans more than 13 years in B2B sales and leadership at WM and CSC ServiceWorks. I’ve helped sellers develop into leaders, strengthened commercial execution, and brought practical AI tools into the sales team’s day.
Six people who worked directly for me now lead sales teams of their own. That’s the kind of growth I want to help you build.
Sturbridge, Massachusetts · New England and remote nationwide
A free, fillable scorecard with weekly targets, forecast calculations, deal reviews, and coaching priorities. Print it or download your entries.
Clear responsibilities, a defined scope, and a leadership cadence that fits your business.
Established B2B service, equipment, and multi-location businesses with paying customers and an existing sales team. A typical starting fit is three to fifteen sellers and an owner ready to support changes in how sales operates.
You get senior leadership within an agreed part-time scope. The core engagement includes up to 32 delivery hours per 30-day billing period. All recurring leadership and coaching services can be terminated with 30 days’ written notice. Your team handles daily selling; I lead the agreed coaching, forecasting, and improvement work.
Yes. Margin reviews, RFP support, commercial pro formas, account growth plans, sales enablement, and sales hiring support can be scoped as defined projects. We agree on deliverables, timing, data access, and fees before beginning. A project does not require an ongoing VP engagement.
Tell me a little about your team and what you want to change. We’ll arrange a 25-minute conversation to discuss whether coaching, ongoing leadership, or a sales intensive is a fit.